• Homegrown, something that comes naturally

    – is a sustainable, mid range fashion and accessories brand with an eye for structure and form. The company draws its inspiration from natural geographies and material culture to design timeless fashion pieces and accessories for the minimally bold woman.

The brand adheres to the following tenets:

⭢ Artisan

⭢ Minimal

⭢ Form + Function

⭢ Essential

⭢ Natural

⭢ Considered

⭢ Sophisticated

While we are passionate about creating beautiful products, we are equally as passionate about creating impact throughout our product value and supply chain. The company’s mission is to be a leading brand in bringing new perspectives to African artisan craft through innovative use of materials, while promoting artisan craftsmanship through employment, business development and entrepreneurship education. We do this in tandem while simultaneously working alongside global manufacturing players, ensuring inclusivity of production talent.